None of the following are original from the authors of Freakonomics but serve as important reminders from what you can learn in ECN100, PSY100 and Stats100.
“Incentives are the cornerstone of modern life. Understanding them is the key to solving just about any problem or riddle. There are three basic flavours of incentive: economic, social, and moral.
Conventional wisdom is often wrong.
Dramatic effects often have distant, even subtle causes.
Experts-use their information advantage to serve their own agenda.
Knowing what to measure and how to measure it makes a complicated world much less so.”